How To Engage Another Person’s Story

Cathy Loerzel and Adam Young

Register Below To Access Conference Video!

A link to the video will be emailed on March 5. The video will be available until May 15.

Most people feel like they don’t know how to engage another person’s story well. They feel inadequate, inept, clumsy, overwhelmed, and/or they don’t know what to say and what not to say.

Join me and Cathy Loerzel, co-author of Redeeming Heartache and co-founder of The Allender Center, to learn the art and some of the science behind story work.

It’s one thing to engage your own story; it’s quite another to skillfully and helpfully engage another person’s story.

Cathy and I understand through experience what it’s like to feel clueless about engaging another person’s story.

The good news is that engaging another person’s story is a skill that can be learned. To that end, we have put together a virtual conference that will teach you the principles and tactics of effective story engagement—in other words, how to do it.

Saturday, February 19, 2022
8 to 4 PST | 9 to 5 MST
10 to 6 CST | 11 to 7 EST

If you can’t make it on February 19, a video recording of the conference will be available for two months.

This conference is designed for people who want to learn how to engage another person’s story. The other person might be a family member, friend, co-worker, or client. Engaging someone’s story is part art and part science. It can be learned! It is not a magical ability that some people have and some people don’t. 

There are certain principles that apply—principles that can be learned—that’s the science part. And then there are techniques that need to be caught by watching others do it—that’s the art part. In this conference, we will teach the principles and techniques of effective story engagement.

Schedule (All Times PST)

8:00 to 8:15 – Welcome

8:15 to 9:00 – Principles of Story Engagement

9:00 to 9:45 – Story Theory 101

9:45 to 10:00 – Break

10:00 to 11:00 – Tactics of Story Engagement

11:00 to 12:00 – Clinic: Matilda’s Story

12:00 to 1:00 – Lunch

1:00 to 2:00 – Clinic: Sally’s Story

2:00 to 3:00 – Clinic: Cathy Engages Adam’s Story

3:00 to 3:15 – Break

3:15 to 4:00 – Q and A and Next Steps

503 Remington Street Suite 202
Fort Collins, CO 80524


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